About the ICC
The Institute of Connected Commerce is your digital transformation partner, through internal and shared training courses, themed workshops, conferences, learning expeditions, conventions, seminars, etc.


Our network of 15 experts give you and your teams access to worldwide business intelligence and a variety of expert skills across the key challenges and opportunities of connected commerce: Traffic Management, SEO, mobile strategy, Digital Analytics, etc…

Contact us today for any inquiry around tailored intervention or discover our catalogue of innovative training courses: the ICC Packs.

ICC is a registered training centre. Located at the Hub, Wasquehal (Lille), our experts operate in France and globally.

Tailored content matching your challenges

Business oriented real life case studies

Experienced professionals to provide you with the best advice

An action plan at the end of each training course

Small groups of trainees to enable interactions

An evaluation of acquired skills and knowledge at the end of each training

Michel Koch Directeur Général Institut du Commerce Connecté

Michel Koch


Managing Director of the ICC.


Michel has been in digital and e-commerce for 25 years. After having played a pioneering role as head of new media at Sony Music in the early 90’s, he has fulfilled several senior executive positions in French and international B2C and B2B multichannel retail and media businesses, including Bertelsmann, Manutan, Conrad, Quelle, Camaieu, Marks & Spencer and more recently Time inc. 

Elizabeth Decoster, Chief marketing Officer institut du commerce connecté

Elizabeth Decoster


Chief Marketing Officer


With more than 20 years in marketing and communications, Elizabeth has got a wealth of experience across media (television), technology (Nordcod) and retail (Kiabi) . Since her arrival at the ICC in 2017, she has demonstrated strong skills in engaging with both retailers and software partners to make every activiy a success, creating value for all and building trust based on quality.

Apolline Morival


Junior Marketing & Communication Manager


Apolline is a certified graphic designer, who is looking after both creative and website management at ICC. Her energy and ability to grow her skills and work at pace to make things happen is instrumental, enabling the team to make more ideas happen.

Ludivine Broucque


Digital Communication Manager


Arthur Stutel


Events Manager

Arthur has got a Masters Degree in communications, and has embraced looking after our biggest event the “Connected Day”, with a focus on bringing together highly qualitative organisation, content and value add for both retailers and retail-tech startups.


Jérôme Gayet


Jérôme Gayet is a franco-american serial entrepreneur. He has 20 years experience in International Business Development (distance selling, e-commerce, consulting) including 14 years at La Redoute (US, Suisse, Grèce,…) where he held managing director positions.

Since 2009, he has worked alongside and consulted with more than 40 businesses (startups and large corporates) helping them develop internationally and covering more than 30 countries (EU, Ukraine, Turkey, China, USA,

Brazil…). He is the author of a book entitled « Business Development » (an Eryolles publication). Founder of BDC (Business Development Consultants), he consults with corporates in their growth strategies around connected commerce. Speaker, he regularly participates in conferences, conventions, seminars, on various topics: key challenges of connected commerce, innovation acceleration to boost customer experience, innovations that revolutionize retail… He is also the founder of the Hub business centre located in the Lille area and he teaches “Retail management & digital marketing” at EDHEC business school.

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Nicolas Malo


After 12 years of large website management in Europe and Nothern America, Nicolas Malo specialised in web measurements, analytics and optimisation in 2008. A year later he co-wrote with Jacques Warren the first French speaking book about web analytics and launched Web Analytics Lille (WALILLE).

In september 2011, Nicolas created Optimal Ways, a consultancy specialised in Digital Analytics training and coaching. He is now a trusted advisor for large retail, e-commerce and catalogue businesses in France, Belgium and the UK.

He too teaches at EDHEC, Centrale Lille and Lille IAE.


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