The Institute of Connected Commerce accelerates with the Michel Koch as new MD

Michel Koch Managing Director The Institute of Connected Commerce

The Institute of Connected Commerce accelerates with the Michel Koch as new MD

The Institute of Connected Commerce accelerates with the Michel Koch as new MD


Since 2012, the “Institut du Commerce Connecté” (Institute of Connected Commerce) has established themselves as the think-tank of reference dedicated to connected commerce. Seminars, conferences, learning expeditions, training, thematic clubs, interactions with startups…. The ICC has been trusted by more than 100 retail businesses to help them transform digitally. In a spirit of open innovation, ICC operates with dozens of experts around the key challenges of connected commerce and upskilling managers in retail.


Michel Koch Directeur Général Institut du Commerce Connecté

The ICC welcomes Michel Koch as it’s new Managing Director. Michel is an e-commerce and omnichannel retail expert with 25 years’ experience in digital. An internet pioneer since the early 90’s w

hen he launched Sony Music’s first website in France, he then held several e-commerce director positions in both B2C and B2B companies in France and internationally (Bertelsmann, Manutan,  Quelle, Conrad, Camaïeu). In early 2013, Michel relocated to the London to join retailer Marks & Spencer to help grow their international e-commerce, and more recently led the marketing transformation and e-commerce initiatives at media giant TIME inc. UK as CMO.

This nomination will enable ICC to confirm it’s growth and contribution to the reinvention of French retail, working with both retailers, startups and technology service providers. The ICC is the only entity to offer services such as business intelligence, market awareness, events and expert education under the leadership of a senior e-commerce practitioner.


Michel will be supported in his role by ICC’s key shareholders : Cédric Ducrocq, president of the DIa-Mart Group ; and Jérôme Gayet, founder of B.DC (digital retail consulting) and co-founder of
the Institute of Connected Commerce.


Cedric Ducrocq - Co-founder Institute of Connected Commerce

Cédric Ducrocq comments: « Michel Koch is one of the best European connected commerce practitioner, with a wealth of experience (France Loisirs, Camaïeu,M&S, Time inc…): we wanted more than an animator for the ICC, we wanted a true subject matter expert with hands on experience. Michel is also a seasoned international keynote speaker and thought leader. »



Jérôme Jérôme Gayet co-founder institute of connected commerce

« We trust Michel’s ability to bring together a powerful community of retailers and tech companies around the ICC. He can rely on our existing offices in Lille, Paris, London and New-York to grow our business, and will have access to a network composed of the best retail experts across the world » Jérôme Gayet adds.




Michel Koch Directeur Général Institut du Commerce Connecté

Michel concludes: «The ICC fills a gap in ecosystem of omnichannel retail. Bringing together strategic thought leadership, executive training delivered by proven subject matter experts, senior level events and conferences gathering startups and retailers around digital transfomation: the ICC is a one of kind think tank. I am excited to be able to be able to use my 20 years experience in connected commerce to join the dots between retailers and startups and help more innovation happen. The plan is to grow and scale the ICC, keeping the same attention to quality, and focus on its core mission as a value adding partnerships enabler between C-level retailers and retail technology startups. I also plan grow ICC internationally with innovative partners across geographies ».



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